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Unit 1 Introduction, need for Communication, Process of
Communication, Written and Verbal Communication, Visual communication, Signs,
Signals and Symbols, Silence as a Mode of Communication, Inter cultural,
Intra-cultural, Cross-cultural and International communication, Communication
through Questionnaires, Business Letter Writing, Electronic Communication. |
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Unit 2 Business Cases and Presentations, Letters within the
Organizations, Letters from Top Management, Circulars and Memos, Business Presentations
to Customers and other stakeholders, presenting a Positive Image through
Verbal and Non-verbal Cues, Preparing and Delivering the Presentations, Use
of Audio-visual Aids, Report Writing. |
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Unit 3 Barriers to Communication, Improving Communication
Skills, Preparation of Promotional Material, Non-verbal communication, Body
language, Postures and gestures, Value of time, Organizational body language,
Importance of Listening, Emotional Intelligence. Working individually and in
a team, Leadership skills, Leadership Lessons, Team work and Team building,
Feedback, Feed forward Interpersonal skills – Delegation, Humour, Trust,
Expectations, Values, Status, Compatibility and their role in building team –
work Conflict Management – Types of conflicts, how to cope with conflict. |
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Unit 4 Negotiation Skills, Types of Negotiation, Negotiation
Strategies, Selling skills – Selling to customers, Selling to Superiors
Selling to peer groups, team mates and subordinates, Conceptual selling, Strategic
selling, Selling skills – Body language. |
